Branding for the Future
Tindall Gask Bentley has a new look and it wants Adelaide to know about it. The new branding was launched this week, the first time it has changed since the company started 40 years ago.
Managing partner Morry Bailes said the brand was about refreshing the company's image and moving with technology. "This is a new building with a fresh start and a more contemporary image," Mr Bailes said. "Most of the branding is focussed on leading people towards our revamped website which was also launched last night." He said the new branding and website was also about telling SA about the firm. "We are generally recognised in the legal community but we want the rest of Adelaide to recognise us," Mr Bailes said.
"What we are is a well-established firm with a great number of young, energetic people." General manager Claudio Galloni said the branding reflected the firm's younger staff and fresh approach to management. "You hear about work-life balance and the truth is we really strive for that," he said. "We are not and old, staid law firm: the bulk of our practice is what I would call young and experienced."
The firm had a turnover of one last year; while hiring 29 new staff. "This reflects the culture of the firm. We employ with a long-term view in mind," Mr Galloni said. "There is a lot said about Generation X and Y being transitory, but we find that this is not the case."
The Independent Weekly, February 6th 2009